What was the star power to shut down an Apple Store in Manhattan? No, not a major computer virus,, it's the Jonas Brothers.
Tuesday night—the day the band’s third album, A Little Bit Longer, went on sale—the trio drew in the masses to NYC's SoHo Apple Store for a "private" performance. Interestingly enough, the hour-long set wasn’t announced publicly until Tuesday morning, yet insatiable fans had been lined up since Monday night. The gals put their dedication on display: While the Brothers sang "When You Look Me in the Eyes," one group of very excited fans held a sign that proudly screamed, "Here since 4 a.m.!" The insane thing about all this, too, is that most of the attending fans had already seen the JoBros somewhere else during the week: The Apple Store show was merely the cherry on top of the week of Jonasmania in NYC, highlighted by the band's guest-hosting stint on TRL, a Good Morning America concert that drew 15,000 eardrum-busting fans into the city's Bryant Park, and three sold-out shows at the lovely Madison Square Garden.
The Apple Store event, however, was intimate—and the perfect celebration at the end of a day that saw their new album, A little Bit Longer hit N0.1 on both Amazon and iTunes by early morning. Their first, out-of-print album, meanwhile, now fetches up to $350 on sites like eBay. I'm guessing that’s approximately three months’ worth of the average tween’s allowance. Just 450 fans—including a Croc-wearing Harry Connick Jr. and his very happy daughter—were allowed inside (free of charge, i might add) for the 12-song Apple Store set, set-off by "That's Just the Way We Roll." Hands down, though, the screaming fans, most of them wearing puff-paint covered t-shirts, while nearby adults inserted ear plugs, most enjoyed "A Little Bit Longer," the ballad Nick wrote about his battle with diabetes. Several diabetic girls were in the crowd, as evidenced by shirts that proclaimed things like, "I'm Not Diabetic! I'm Sugar Challenged!"
The night’s final tune couldn’t have been more fitting: Summer hit “Burnin’ Up” .
Tuesday night—the day the band’s third album, A Little Bit Longer, went on sale—the trio drew in the masses to NYC's SoHo Apple Store for a "private" performance. Interestingly enough, the hour-long set wasn’t announced publicly until Tuesday morning, yet insatiable fans had been lined up since Monday night. The gals put their dedication on display: While the Brothers sang "When You Look Me in the Eyes," one group of very excited fans held a sign that proudly screamed, "Here since 4 a.m.!" The insane thing about all this, too, is that most of the attending fans had already seen the JoBros somewhere else during the week: The Apple Store show was merely the cherry on top of the week of Jonasmania in NYC, highlighted by the band's guest-hosting stint on TRL, a Good Morning America concert that drew 15,000 eardrum-busting fans into the city's Bryant Park, and three sold-out shows at the lovely Madison Square Garden.
The Apple Store event, however, was intimate—and the perfect celebration at the end of a day that saw their new album, A little Bit Longer hit N0.1 on both Amazon and iTunes by early morning. Their first, out-of-print album, meanwhile, now fetches up to $350 on sites like eBay. I'm guessing that’s approximately three months’ worth of the average tween’s allowance. Just 450 fans—including a Croc-wearing Harry Connick Jr. and his very happy daughter—were allowed inside (free of charge, i might add) for the 12-song Apple Store set, set-off by "That's Just the Way We Roll." Hands down, though, the screaming fans, most of them wearing puff-paint covered t-shirts, while nearby adults inserted ear plugs, most enjoyed "A Little Bit Longer," the ballad Nick wrote about his battle with diabetes. Several diabetic girls were in the crowd, as evidenced by shirts that proclaimed things like, "I'm Not Diabetic! I'm Sugar Challenged!"
The night’s final tune couldn’t have been more fitting: Summer hit “Burnin’ Up” .
There's no doubt about it, the JoBros are on fire!
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